Apple is one the most important technology companies in the world, producing and distributing smartphones, tablets and personal computers. Apple's products are promoted through various media content, advertising and software.
Its headquarters can be found in Cupertino California. The company also has stores and offices throughout the United States. The company produces mobile phones, tablets as well digital cameras, wearables and music players. It stocks a variety of third-party accessories that can be used with its products. In fact, many of its most popular accessories come from third-party vendors.
The company has several business segments which each contribute to its overall financial success. The company also has a division called services. This includes cloud services, digital content and advertising. Tim Cook serves as the chief executive officer (CEO).
Jobs, who died in September 2011, announced that he would resign as CEO of the company. However, Apple hired him back as CEO in 2000.
Although the company went through several CEOs, Steve Jobs was its founder and the one who changed its vision. He made design a core part the company's business model.
The iPhone is the company's most successful product, having sold more than 12 million units by the end of the year. This has resulted in increased sales of all Apple products, including the iPod. This has led to strong online sales for the company.
Many former Apple employees suggest that Apple has made some changes since Jobs' death. These reports claim that the company is trying to reduce its corporate energy footprint. The company has also focused on a limited number of initiatives in order to reduce costs.
Apple started out as a business with many departments. There were also many employees in leadership positions. This included a Yale University School of Management Dean, as well as other academics.
The company decided several years later to break up its operations and create a more functional structure. Apple's many innovative innovations have been overshadowed, for example, by the iPod's popularity.
The iTunes store was launched, which allowed consumers download digital content. The company was able to make strong sales during the initial days of the internet downloading craze. It became the store of choice for iPod users. Developers were also inspired to create new apps every single day. The company also created LOGO software that was used in a lot of schools.
Despite its success the company was faced with many difficulties. In the 1990s, the company lost market share. Experts predicted that the company would fail in 1996. However, the company persevered and saw a significant increase in its revenue.
Apple has released many other popular products besides the iPhone. The company's success also came as a result of its innovative marketing strategies. Additionally, the company has large cash reserves.